2024 Categories

Please note the judging period for the B2B Awards is between March 2023 - February 2024 inclusive.


The categories for the EGR B2B Awards 2024 have been developed following a thorough research process to ensure they reflect the fast-moving nature of the sector. Each category has its own set of criteria to ensure that entering companies can fully demonstrate why they deserve to win and so that judges can decide on the true standout firm in each category.

Headline categories 

The Headline Categories consist of our most hotly contested awards. These categories have a different judging process than the other categories and are assessed on a live judging day, where the 2024 finalists can present their entries live to the judging panel. If you’re shortlisted for one of the Headline Categories you’ll be invited to this year’s judging day (date and venue TBC) in central London to convince the judges why you should win either in-person or virtually. This is a great opportunity to make your entry stand out from the rest of the competition, and for each headline category a bronze and silver award will be given in addition to the gold winner.



Casino software supplier

Key criteria include:

- Product development

- User interface and experience

- Innovation

- Understanding customer

Compliance & KYC supplier

Key criteria include:

-Commercial success

-Product integration and delivery

-Understanding customer needs/problems

-Reaction to market challenges

Employer of the year 

Key criteria include:

- Staff retention and employee engagement

- Positive leadership and management

- Incentives, benefits and training schemes

- Demonstrated focus on ESG, including diversity and inclusion strategies

Full service platform of the year

Key criteria include:

- Scalability and integration

- Jurisdictional compliance

- Commercial success

- Stability and flexibility

- Understanding of customer needs

Investment partner of the year

Key criteria include:

- Commercial success (for investors)

- Investee business growth

- Social impact

Payments company

Key criteria include:

- Product/service development

- Reaction to market challenges

- Innovation

- Reliability of service

- Understanding customer needs

- Business growth

Slot supplier

Key criteria include:

- Commercial success

- Understanding customer needs

- Product development Innovation

Slot supplier rising star 

Key criteria include:

- Greatest promise

- Innovation and differentiation

- Growth and commercial success

- Profitability

PLEASE NOTE:  This category is only open to companies that have been established for less than five years and have not previously won this category, and must be a company in its own right (not a new brand from an established company over 5 years).

Sportsbook platform supplier

Key criteria include:

- Commercial success

- Product integration and delivery

- Innovation

- User interface and experience

- Back office/reporting

White label partner

Key criteria include:

- Product flexibility

- Reaction to market challenges

- Product integration and delivery

- Product reliability and scalability

- Commercial success

Software and network categories



Affiliate software supplier

Key criteria include:

- Commercial success

- Understanding of customer needs

- Back office/reporting

- Customer service

Aggregator platform 

Key criteria include:

- Scalability and integration

- Jurisdictional compliance

- Commercial success

- Stability and flexibility

- Understanding of customer needs

Bingo supplier

Key criteria include:

- Commercial success

- Understanding of customer needs

- Product development

- Product flexibility

Crash games supplier
**NEW FOR 2024**

Key criteria include:

- Commercial success

- Geographic reach

- Product development and innovation

- Gamification tools

Esports betting supplier

Key criteria include:

- Commercial success

- Understanding of customer needs

- Product development

- Product flexibility

Innovation in mobile

Key criteria include:

- Product development and deliverability

- Product performance and innovation

- Understanding of customer needs

- Reliability of service

Innovation in RNG casino software

Key criteria include:

- Product development and deliverability

- Product differentiation

- User experience

- Innovation

- Understanding customer needs

Innovation in slot provision

Key criteria include:

- Product development and deliverability

- Product differentiation

- User experience

- Innovation

- Understanding customer needs

Innovation in sports betting software

Key criteria include:

- Product development and deliverability

- Product differentiation

- User experience

- Innovation

- Understanding customer needs

In-play betting software

Key criteria include:

- Growth in last 12 months

- Product development

- User interface and experience

- Innovation

- Understanding customer needs

Live casino supplier

Key criteria include:

- Product development

- User interface and experience

- Innovation

- Understanding of customer needs

- Jurisdictional compliance

Live streaming supplier

Key criteria include:

- Breadth of live streaming coverage

- Product integration and delivery

- Product quality, reliability and flexibility

- Innovation

Lottery supplier

Key criteria include:

- Product integration and delivery

- Product quality, reliability and flexibility

- Commercial success

- Innovation

Mobile supplier

Key criteria include:

- Product development

- Product flexibility

- User interface and experience

- Innovation

Mobile gaming software supplier

Key criteria include:

- Product development

- Product flexibility

- User interface and experience

- Innovation

Multi-channel supplier

Key criteria include:

- Product development and deliverability

- Product differentiation

- User experience

- Innovation

- Understanding customer needs

Poker supplier

Key criteria include:

- Product integration and delivery

- Jurisdictional compliance

- Innovation, stability and flexibility

- Understanding customer needs

- Reaction to market challenges

Safer gambling supplier

Key criteria include:

- Product/service development

- Understanding of customer needs

- Innovation

- Reaction to market challenges

- Integration and delivery

Skill games supplier

Key criteria include:

- Commercial success

- Product development

- Product integration and delivery

- Product flexibility

Software rising star

Key criteria include:

- Commercial success

- Reaction to market challenges

- Product development

- Innovation

- Understanding of customer needs

PLEASE NOTE:  This category is only open to companies that have been established for less than five years and have not previously won this category, and must be a company in its own right (not a new brand from an established company over 5 years).

Sports betting supplier

Key criteria include:

- Commercial success

- Innovation

- Understanding of customer needs

- Product development

- Product flexibility

Sports data supplier

Key criteria include:

- Business growth

- Reaction to market changes and challenges

- Reliability of service

- Customer service

- Breadth and depth of product

Virtual sports supplier

Key criteria include:

- Product development and deliverability

- Product differentiation

- User experience

- Innovation

- Understanding customer needs

Service categories 



Acquisition and retention partner

Key criteria include:

- Business growth

- Delivery of brief

- Flexibility

- Understanding customer needs

- Reaction to market challenges

- Reliability of service

Best customer service

Key criteria include:

- Understanding customer needs

- Reliability of service

- Flexibility

- Delivery of brief

- Commercial success

Corporate services supplier

Key criteria include:

- Business growth

- Delivery of brief

- Reaction to market challenges

- Reliability of service

Cryptocurrency services supplier

Key criteria include:

- Commercial success

- Understanding of customer needs

- Product development

- Product flexibility

Data and AI partner

Key criteria include:

- Delivery of strong business results for partner

- Innovation in technology and services

- Alignment to needs of customer

- Speed and quality of overall service

Data centre and cloud systems provider 

Key criteria include:

- Product/service development

- Flexibility

- Reliability of service

- Innovation

Innovation in payments solutions

Key criteria include:

- Reliability of service

- Product/service development

- Understanding customer needs

- Reaction to market challenges

IT supplier

Key criteria include:

- Product/service development 

- Flexibility

- Understanding of customer needs

Reliability of service

Marketing and PR supplier

Key criteria include:

- Innovation and creativity

- Delivery of brief

- Understanding of customer needs

- Reaction to market challenges

Recruiter of the year

Key criteria include:

- Customer service

- Flexibility

- Understanding of customer needs

- Reaction to market challenges

Services rising star

Key criteria include:

- Innovation

- Business growth

- Understanding of customer needs

- Reaction to market challenges


PLEASE NOTE:  This category is only open to companies that have been established for less than five years and have not previously won this category, and must be a company in its own right (not a new brand from an established company over 5 years).

Ensuring excellence is recognised

EGR’s team of independent, external judges is updated each year and is selected to bring a diverse range of in-depth egaming expertise to the judging process. All judges are required to sign a disclaimer form to keep all submitted information and the winners confidential, and are obliged to declare that they have no conflicts of interest prior to judging.


The EGR B2B Awards voting process will be officiated by accountancy giant Deloitte

The adjudication by a third-party continues to be a part of EGR's pledge to make the judging process the most stringent in the industry. This ensures that the judging process is completely transparent, and the winners will clearly demonstrate the innovation and commercial success required to be rewarded with this honour.