2023 Categories & Criteria

The categories for the EGR Nordics Awards 2023 have been developed following a thorough research process to ensure they reflect the fast-moving nature of the sector. Each category has its own set of criteria to ensure that entering companies can fully demonstrate why they deserve to win and so that judges can decide on the true standout firm in each category.

AFFILIATES CATEGORY

Affiliate of the year

GENERAL CATEGORIES

Diversity & inclusion model *NEW FOR 2023*
Employer of the Year *NEW FOR 2023*
Rising star

OPERATOR CATEGORIES

Affiliate programme
Casino operator
Customer service operator
In house innovation
Marketing campaign
Operator of the year
Safer gambling operator
Sports betting operator

SERVICE CATEGORIES

Acquisition and retention partner
Casino content supplier
Casino platform supplier
Corporate services supplier
Sports betting supplier

AFFILIATES CATEGORY


Affiliate of the year

The judges will reward the affiliate that has stood out from the pack in a competitive Nordic-facing egaming sector through innovation, traffic generation, growth, genuine ROI for operators, and the ability to build strong partner relationships. This is not an award for the biggest affiliate site in the Nordics, but scale will be a factor in determining the winner. Entrants will need to provide evidence of growth, innovation, quality, and scale of traffic and differentiation.

Key criteria include:

  • Differentiation and quality of offering
  • Quality and scale of traffic
  • Growth -Innovation
  • Strong partner relationships

GENERAL CATEGORIES


Diversity & inclusion model - NEW FOR 2023

This award will recognise the operator or affiliate that can demonstrate its commitment to diversity and inclusion. The award will honour the organisation that puts workforce engagement at the heart of their business strategy, communicating a strategy that provided clear support and inclusion for all.

Key criteria include:

  • Details of D&I strategy
  • Positive impacts on representation and retention
  • Engagement, education, and commitment


Employer of the Year - NEW FOR 2023

This award will recognise the operator or affiliate that can demonstrate its commitment to organisational performance improvement through investment in the recruitment, personal and skills development, and motivation of every individual employee. Special consideration will be given to the operator or affiliate that can show evidence of a clear plan towards integrating a strong company culture right across the business.

Key criteria include:

  • Staff retention and employee engagement
  • Positive leadership and management
  • Incentive and benefit schemes
  • Quality of training initiatives


Rising star

The Rising Star award rewards a company of up to three years in existence that, despite being new to the sector, is rapidly growing and establishing itself as a force to be reckoned with. Innovation will be a major factor in the judging process, however operational excellence and early signs of commercial success will also be taken into account. The category is open to operators, suppliers/service providers, and affiliates.

Key criteria include:

  • Greatest promise
  • Innovation and differentiation
  • Growth and commercial success
  • Profitability

Note: This category is only open to companies that have been established for three years or less.

OPERATOR CATEGORIES


Affiliate programme

This category rewards the operator affiliate team that can best demonstrate the use of innovative and effective marketing strategies to drive customers to their sites. Judges are looking for programmes that have used the full range of marketing tools available. In this highly competitive environment, evidence of strong affiliate partnerships and effective use of brand messaging will also play a vital role in selecting the winner.

Key criteria include:

  • Innovation and creativity
  • Brand messaging
  • Acquisition or retention numbers
  • Affiliate relationship management


Casino operator

The winner of this award will be the casino operator that has been able to dominate the sector through their reach across the Nordic region and quality of their product. Entrants will be judged on the originality of their product, the strength of the brand and product, and the innovations which help to set them apart from their competitors.

Key criteria include:

  • Growth and commercial success
  • Innovation and differentiation
  • Quality of product
  • Customer acquisition and retention strategies
  • Quality of brand and marketing


Customer services operator

This award will go to the operator that can best demonstrate that it truly has the customer at the heart of its business, and manages its resources to continuously improve its performance standards ensuring it can meet the needs of its entire customer base.

Key criteria include:

  • Staff engagement in customer satisfaction strategy
  • Continual training and development
  • Continual measurement
  • Competitive advantage
  • Impact on retention


In-house innovation

This award will recognise the operator that can demonstrate it has developed the most effective in-house product or platform which helped it stand out from its competitors and offered the biggest commercial boost to its business during the past 12 months. Relevant products include – but are not limited to – betting and gaming platforms, game content, mobile and tablet apps, and marketing technology. Judges will be looking for the success of the product, both commercially and in terms of solving a business need, as well as the level of innovation demonstrated in its conception and development.

Key criteria include:

  • Quality of product
  • Evidence of positive commercial impact
  • Innovation and differentiation
  • Link to solving direct business needs


Marketing campaign

This award recognises the company that has run the most innovative, intelligent and creative marketing campaign in the Nordics over the past year. Judges will select a winner based on effective use of brand and contextual advertising along with other elements such as banner ads, affiliate programmes, use of SEO and viral marketing for a specific campaign. The award is not simply for the most effective campaign in terms of ROI, but the financial performance of the campaign or its success in recruiting new customers will be a factor in judging a winner.

Key criteria include:

  • Innovation and originality
  • Use of different channels
  • Creativity
  • ROI including growth in customer acquisition


Operator of the year

This award recognises the operator that has set the standards for others to follow in the Nordics region over the past year. The judges will be looking for a company that has acted as a driving force for innovation in the region across all areas of the business and the winning operator will need to demonstrate a market-leading proposition. Judges will be looking for a company that has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation and strong product performance in one or more of the key verticals.

Key criteria include:

  • Operational excellence
  • Quality and diversity of product
  • Innovation and differentiation
  • Growth and commercial success
  • Influence on wider egaming market
  • Strength of brand and marketing


Safer gambling operator

Judges will award the prize to the operator that has done the most to implement procedures designed to protect their customers. The winner will be rewarded for age verification technology, problem gambling support, responsible gambling safeguards and comprehensive KYC procedures. Special consideration will be given to operators that have campaigned for wider industry controls to ensure socially responsible gambling.

Key criteria include:

  • Age verification
  • Problem gambling assistance
  • Problem gambling safeguards
  • CRM and problem gamblers
  • KYC procedures
  • Advancement of research in gambling


Sports betting operator

In the competitive sports betting field, the operator that has been able to differentiate itself from its key Nordic-facing rivals through an excellent product offering, an effective marketing strategy and impressive global reach will be awarded this prize. Judges are looking for an operator that has enjoyed consistent growth over the past year and demonstrated operational excellence in the region.

Key criteria include:

  • Scale and growth
  • Innovation and differentiation
  • Quality of on and offline marketing
  • Quality of product

SERVICE CATEGORIES


Acquisition and retention partner

This award will be given to the company which has excelled as a customer onboarding and retention partner to egaming operators during the past 12 months. Entrants will need to provide evidence of commercial success and positive feedback from their clients.

Key criteria include:

  • Business growth
  • Delivery of brief
  • Flexibility
  • Understanding customer needs
  • Reaction to market challenges
  • Reliability of service


Casino content supplier

This award will be given to the supplier that has offered the most successful casino content over the past year. Judges will award the prize for the quality and performance of the casino software and related technology, customer service, and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

  • Product development
  • User interface and experience
  • Innovation
  • Understanding customer needs


Casino platform supplier

This award will be given to the supplier that has offered the most successful casino product over the past year. Judges will award the prize for the quality and performance of the casino platform and related technology, customer service, and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

  • Scalability and integration
  • Commercial success
  • Stability and flexibility
  • Understanding customer needs


Corporate services supplier

The judges will reward the provider which has provided a market-leading service or solution for gaming operators in the Nordic market. Entrants will need to provide evidence of commercial success and positive feedback from their clients.

Key criteria include:

  • Business growth
  • Delivery of brief
  • Reaction to market challenges
  • Reliability of service


Sports betting supplier

This award recognises the supplier which has provided market-leading technology to the online wagering sector over the past 12 months. Examples include but are not limited to sportsbook platforms, mobile app development, pricing and risk management, sportsbook data, and marketing software.

Key criteria:

  • Back office/reporting
  • Quality of overall service
  • Product innovation
  • Commercial success
  • Understanding customer needs

Ensuring excellence is recognised

EGR’s team of independent, external judges is updated each year and is selected to bring a diverse range of in-depth egaming expertise to the judging process. All judges are required to sign a disclaimer form to keep all submitted information and the winners confidential, and are obliged to declare that they have no conflicts of interest prior to judging.